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Consumer Level 1 An evaluation of http://whitetail.com. A site that caters to whitetail deer hunters. The profile looks at the characteristics of people who have registered for the free T-shirt drawing. Be sure to note the Income, Education and White Collar slides. B2B Level 1 An evaluation of small business customers who fit tightly into specific SIC categories. This manufacturer believed that they had a widely distributed national business. They then saw that most of their customers can from three relatively small regions. This presentation shows how the profiles can be tailored to specific industries. Campaign
Level 1 An evaluation of a consumer prospect mailing. This
type of analysis lets you see where you are doing well and why
it is working. This is significantly less expensive than prospect
modeling but will help you show non-marketers why demographic
analysis is important. |
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