Remembering the Income map, we've taken all the light green areas (low income) and totaled up their household population. We've also totaled up the number of registrants to whitetail.com. Converting totals to percentages, you can see that 24% of the households are in low income areas... but over 48% of registrants are there. This indicates that we attract great numbers from low income areas. In contrast, over 35% of the households are in high income areas... but only 18% of our registrants come from those areas. This summary tells us that the bulk of our registrants come from low income neighborhoods... perhaps we need to feature more lower end products. Bottom line, if the blue bar is smaller than the yellow bar... that's good! If the blue bar is larger than the yellow bar... that's bad. Even Sr. management can take that to the bank.