What is FLASH Profile? A System That Makes Your Data Tangible. Why isn't everyone doing more with their data? Why aren't you doing more? My guess is that you haven't seen it work. You haven't seen your data in a way that makes you want to move further. Everyone is selling some blackbox algorythm. So what happens when the magic bullet backfires? Who is going to explain it to the board of directors? If your segmentation system is not understandable and explainable you probably shouldn't use it. That means far from the industry being slow and backward, it is just painfully clear that no one has sufficiently taught or demonstrated the simple value of customer and prospect data. Also, it's a bit tough to justify hundreds of thousands or millions of dollars on something that no one can explain. We could try harder on the explanation, or we could lower the price! FLASHprofile cuts the entry cost by about 100x. We make it affordable for you to look over your data, see if there are hot spots then learn as you go. Finally, if you see something at the initial level, you can segment further or move up in complexity. As you go, your own peers, employees and sr. management will as you why we can't go further. They will generate the questions and the energy to go ahead in to more advanced segmentation and modeling. It becomes a team effort not just some marketing guy liking obscure math. And when it succeeds, everybody understands it, everybody gets excited and everybody wins!