Your customers are not evenly distributed. If we map them, we will see patterns. If we compare neighborhood characteristics, solid discriptions will surface. Not only are your customers in clumps, but the money is also. A Level 2 analysis will show you the principles of RFM... that some customers are much much more valuable than others. We will also give you clues on how to more effectively penetrate the 80% that are less than the best. If you offer a wide range of products, the product purchases will also clump. FLASHprofile is designed to help you customize your message based on 3 digit ZIP so you maximize the message as well as retaining maximum postal savings. Finally, Level 4 shows you customer migration. You will see how your acquisition and retention has effected your business health over a period of 5+ years. This becomes your long term business management benchmark... anticipating strengths and weaknesses long before they become problematic.